Marketing

Warning is cheap. Here’s why trust is real currency

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Warning is cheap. Here's why trust is real currency

Opinions expressed by Entrepreneur contributors are their own. Key things We live in an age where the spread of viruses is often a repeatable process, not random chance. Artificial attention can quickly grow your audience, but one bad monetization decision can permanently destroy the trust that makes it valuable. Building attention is no longer a … Read more

Changing that one marketing question helped her build a business that has thrived for more than three decades

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Changing that one marketing question helped her build a business that has thrived for more than three decades

Julia Huang is the founder and CEO of Intertrend Communications, which prides itself on being “the most awarded Asian American advertising agency for results.” The company was founded in 1991, “before ‘multicultural marketing’ was even considered a serious growth category,” Huang said. Businessman. Here, he discusses starting and growing his company and how its success … Read more